Engage a community in local issues and get people voting for the 10 shortlisted nonprofits in the Google Impact Challenge.
Using digital paper we turned our media into the mechanism to vote. Through this innovative approach we created talking points in the local community, raising awareness along with the vote count.
In just three and a half weeks, we got over 400,000 votes. That's double the number of votes compared to last year.
Interactive bus sides and digital posters were installed at food truck festivals, sports events and local mom and pop shops throughout the community: creating opportunities to vote in every neighborhood.
SOMA StrEat Food Park
Iron & Resin
Digital Paper - Touch To Vote Posters
Off the Grid Food Festival
Backyard Coffee Company
Online we simplified the voting process making it easy to get involved. We also added to the excitement with a countdown and league table.